{"id":9140,"date":"2024-11-01T13:11:25","date_gmt":"2024-11-01T13:11:25","guid":{"rendered":"http:\/\/getglow.io\/?p=9140"},"modified":"2024-12-19T14:11:28","modified_gmt":"2024-12-19T14:11:28","slug":"how-to-build-a-wordpress-agency-you-love","status":"publish","type":"post","link":"https:\/\/getglow.io\/how-to-build-a-wordpress-agency-you-love\/","title":{"rendered":"How to Build a WordPress Agency You\u2019ll Love"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>Running a WordPress agency can be rewarding, but it\u2019s no secret that it also comes with its share of stress, challenges, and long hours. I experienced this firsthand, starting and running my own agency.<\/p>\n\n\n\n<p>Many founders start with big dreams and end up overwhelmed, caught in a cycle of firefighting and endless tasks.<\/p>\n\n\n\n<p>It doesn\u2019t have to be this way.<\/p>\n\n\n\n<p>The key to building a WordPress agency you\u2019ll love lies in creating a business that works for you, not the other way around. Below, I outline six key things that you can adopt in your agency, to help you transform it into one that you really love.<\/p>\n\n\n\n<div class=\"wp-block-group contents\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Contents<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"# id=&quot;respect&quot;\">Get your clients to respect your process<\/a><\/li>\n\n\n\n<li><a href=\"#prices\">Charge the right prices<\/a><\/li>\n\n\n\n<li><a href=\"#bad-fit\">Turn down clients who aren\u2019t the right fit<\/a><\/li>\n\n\n\n<li><a href=\"#recurring\">Build recurring revenue streams<\/a><\/li>\n\n\n\n<li><a href=\"#hire\">Hire the right people to take you out of the \u2018doing\u2019<\/a><\/li>\n\n\n\n<li><a href=\"#collab\">Collaborate with complimentary businesses<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6 key things:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"respect\">1. Get your clients to respect your process<\/h3>\n\n\n\n<p>As agency owners, we\u2019ve all been there.<\/p>\n\n\n\n<p>Those client projects where you stand back and think: \u201cWhy did we ever start working with this client? We knew they\u2019d be trouble.\u201d<\/p>\n\n\n\n<p>I think you can spot the signs very early on and it often comes down to how well they <a href=\"https:\/\/getglow.io\/good-web-design-client-vs-bad-web-design-client\/\">respect your process<\/a> from the outset.<\/p>\n\n\n\n<p>Whatever your process might be, you\u2019ll have a particular way (I hope) of qualifying a potential client before you and your team start investing lots of time into them and considering them as a serious lead.<\/p>\n\n\n\n<p>You might ask them to complete a short initial questionnaire.<\/p>\n\n\n\n<p>It might be that you run quick 15\/30 minute intro calls to find out a little more about them.<\/p>\n\n\n\n<p>This article doesn\u2019t really care what your process is. It cares whether your client respects it.<\/p>\n\n\n\n<p>Do they follow along with it and do as you ask them? Or do they question everything you do and generally make the process more difficult than it should be?<\/p>\n\n\n\n<p>If it\u2019s the latter, red flag time.<\/p>\n\n\n\n<p>Don\u2019t let them walk all over you from the first step.<\/p>\n\n\n\n<p>You have the choice of which clients to work with. You don\u2019t have to work with them all and you definitely shouldn\u2019t!<\/p>\n\n\n\n<p>You\u2019re going to enjoy running your agency a whole lot more and generally be a more enjoyable person to be around for your team if you get clients to respect your process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prices\">2. Charge the right prices<\/h3>\n\n\n\n<p>If there\u2019s one thing early stage agency owners are guilty of (especially in the UK, in my experience), it\u2019s not charging enough.<\/p>\n\n\n\n<p>The work you do and the value you provide to clients as WordPress agencies is immense. Think about it. You\u2019re responsible for a business\u2019s online presence. In many cases, the number one place where that business tries to attract new customers\/clients and grow. That\u2019s huge. So charge accordingly.<\/p>\n\n\n\n<p>And I\u2019ve been there.<\/p>\n\n\n\n<p>I charged far too little in my early days for fearing of scaring away clients with prices that were too high. This went for website project work and WordPress care plans too. I definitely think the old adage is true that if you charge very low prices, you attract clients who are more challenging to deal with, who penny pinch over everything and try to get a \u2018deal\u2019 or discount out of you at every turn.<\/p>\n\n\n\n<p>Contrast that with charging what you\u2019re worth and demonstrating to the client from the outset that what they\u2019re doing is investing in the future of their business and you\u2019ll attract the right type of client. The one who respects you, recognises what you\u2019re worth and pays the right kinds of prices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bad-fit\">3. Turn down clients who aren\u2019t the right fit<\/h3>\n\n\n\n<p>When something feels off, it usually is. I think that goes for quite a few things in life and it\u2019s definitely true of potential clients.<\/p>\n\n\n\n<p>This comes with experience. The more miles you walk, the more you get a sense of how things go and turning down clients that don\u2019t fit is a skill.<\/p>\n\n\n\n<p>However, once you\u2019ve got it down, your business will be so much better for it.<\/p>\n\n\n\n<p>Taking on any client just for the sake of getting more revenue is a recipe for disaster. Clients that don\u2019t fit can bring a lot more harm than that extra revenue is good.<\/p>\n\n\n\n<p>Some clients just don\u2019t fit for a number of reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For a start, see number one above, they might not respect your process in the qualifying stage: red flag<br><\/li>\n\n\n\n<li>Other clients might respect your process but just don\u2019t have the budget required to hire you: red flag, refer them to a company you partner with who do take on more budget-style work<br><\/li>\n\n\n\n<li>Some might be a bad fit culturally. Maybe their business type is one you don\u2019t want to be associated with: red flag, stay true to your company values and refer them on<\/li>\n<\/ul>\n\n\n\n<p>Whatever the reason is, if they\u2019re not a good fit, they\u2019re not a good fit.<\/p>\n\n\n\n<p>Don\u2019t try to shoehorn them in. Respectfully decline and offer to refer them to another company who you think might be better placed to work with them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"recurring\">4. Build recurring revenue streams<\/h3>\n\n\n\n<p>This one might be quite obvious but honestly, the amount of agencies I\u2019ve spoken to who are missing out on easy-win revenue streams is quite startling.<\/p>\n\n\n\n<p>I remember the early days of my WordPress agency. I was about 9 months in and had done an ok job of building up project work, mostly off the back of some great local networking groups.<\/p>\n\n\n\n<p>I can see myself now, sat in my parents\u2019 kitchen talking to them about how I felt like I needed to create a recurring revenue stream in order to grow the business and protect against project \u2018down times\u2019.<\/p>\n\n\n\n<p>In the end, I created a <a href=\"https:\/\/getglow.io\/10-wordpress-maintenance-services-for-your-care-plans\/\">WordPress support and maintenance service<\/a> and mandated this for all new projects. The difference that made was hugeand ultimately got me to the point faster where I could start hiring and investing more in the growth of the business.<\/p>\n\n\n\n<p>WordPress agencies of course come in different shapes and sizes. However, here are some recurring revenue streams that you could create in your agency, now:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>WordPress support &amp; maintenance plans (often referred to as Care Plans): Typically, agencies will offer 2 &#8211; 4 different pay-monthly plans that they sign project clients up to, off the back of launching their new website. With <a href=\"https:\/\/getglow.io\/4-essential-elements-of-wordpress-maintenance-software\/\">the right software<\/a> and system in place, this can be a very high profit margin service.<br><\/li>\n\n\n\n<li>Hosting: Easy one this. Don\u2019t just build the clients\u2019 site, host it for them as well and charge them a monthly\/yearly fee for doing so. Like support and maintenance plans, this is also often a very profitable service.<br><\/li>\n\n\n\n<li>Subscription-based projects: This is becoming more common. Instead of charging one-off fees for project work, charge a monthly fee over a set period (eg. 24 months) and get really good at proving the value of your service so you can keep renewing the client beyond that time. You could have different subscription packages for different sized websites.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hire\">5. Hire the right people to take you out of the \u2018doing\u2019<\/h3>\n\n\n\n<p>I think this one depends on your personal goals with your business. Do you want to grow an agency with a team of people and maybe even sell it one day in the future? Then you\u2019ll need to do as this point says and build a team.<\/p>\n\n\n\n<p>If on the other hand, you\u2019d rather keep it small and more of a lifestyle business, then maybe this is less important to you.<\/p>\n\n\n\n<p>Either way, it can\u2019t be denied that if you can bring in the right people at the right times, you can free up a lot of your time to focus on what you enjoy doing the most. And whether that\u2019s enjoyment of building the business and focusing on the aspects of that that you love the most, or it\u2019s more time with your friends and family, it doesn\u2019t really matter. You\u2019ll have more time for those things, full stop.<\/p>\n\n\n\n<p>Hiring people also doesn\u2019t mean they have to be full time and on the payroll. I\u2019ve run a couple of models in my career. The first was the traditional one of a fixed office place and full time team. I loved it and had some great days.<\/p>\n\n\n\n<p>More recently <a href=\"https:\/\/getglow.io\/how-to-provide-24-7-support-to-your-wordpress-maintenance-clients\/\">I employed an outsourced team<\/a>, not on the payroll and there\u2019s many pros to that as well. You miss out on the team and culture stuff but the upsides of less stress of making payroll, being able to \u2018turn on\/off\u2019 the team as and when you need to are definitely significant.<\/p>\n\n\n\n<p>It\u2019s up to you how you want to do it and if you crave that extra time, it\u2019s something you won\u2019t be able to ignore for long as you start to grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"collab\">6. Collaborate with complimentary businesses<\/h3>\n\n\n\n<p>I think there\u2019s so many positives that come with collaboration. And I\u2019d count collaborating with so-called competitors in that too.<\/p>\n\n\n\n<p>Don\u2019t close yourself off and think that you need to do everything yourselves. Sometimes, it makes good business sense to collaborate with others, whether they\u2019re freelancers, consultants or other agencies. Bringing in people who\u2019ll have different view points and offer up new and creative ways of doing things can be a really energising experience.<\/p>\n\n\n\n<p>Beyond the benefits for the business itself, I\u2019ve also found in my career that these types of collaborations can lead to new personal friendships too and experiences in life that might otherwise have not been forthcoming.<\/p>\n\n\n\n<p>To collaborate, you need to put yourself out there, regularly. Genuinely connect and engage with people on social media. Ask questions, offer to make useful introductions, talk about what you do and get to know people. And obviously do exactly the same things in person too. Attend networking events, sponsor others. Get to know other local businesses and commit to help each ohter out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Building a WordPress agency that you love doesn\u2019t happen by accident, it\u2019s a deliberate journey we take ourselves on.<\/p>\n\n\n\n<p>Remember, a thriving agency isn\u2019t just about hitting revenue targets; it\u2019s about creating a business that energises you, empowers your team, and delivers great results for your clients.&nbsp;<\/p>\n\n\n\n<p>Focus on the core aspects above and you\u2019ll love it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Running a WordPress agency can be rewarding, but it\u2019s no secret that it also comes with its share of stress, challenges, and long hours. I experienced this firsthand, starting and running my own agency. Many founders start with big dreams and end up overwhelmed, caught in a cycle of firefighting and endless tasks. It [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-9140","post","type-post","status-publish","format-standard","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a WordPress Agency You\u2019ll Love - Glow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getglow.io\/how-to-build-a-wordpress-agency-you-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a WordPress Agency You\u2019ll Love - Glow\" \/>\n<meta property=\"og:description\" content=\"Introduction Running a WordPress agency can be rewarding, but it\u2019s no secret that it also comes with its share of stress, challenges, and long hours. 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